Our Story

Label Pernika Is a mother daughter duo of Rekha and Pernika Gupta. We started the brand with our love and passion for artisanal handlooms and rich embroideries. Bringing the old world asthetics to new world fashion with a wide range of Potli Bags, Dupattas, Sarees, Stoles and much more.

The mother-daughter duo mixes distinctive components with imaginative design to create timeless collections, which are fueled by a sophisticated yet dramatic sensibility.

The brand caters to all the festive needs presenting unique, classy and most unforgettable handcrafted pieces of art To flaunt ranging from Zardosi to Persian to Petit Point with the purest fabrics. Specializing in handcrafted products that combine design and craftsmanship.

Craftsmanship

Each piece we create is completely handcrafted by a team of highly talented artisans and craftsmen to attain high levels of refinement, beauty,finesse and quality. The patterns progress from sketches to ‘addas,’ where they are hand embroidered on pure fabrics with meticulous attention to every minor detail. Following that, the material is hand sewn into exquisite bags. Every piece is quality tested before being sent to the final stage of packaging and being delivered to you with love!

Our Story

Label Pernika is a mother daughter duo of Rekha and Pernika Gupta. We started the brand with our love and passion for artisanal handlooms and rich embroideries. Bringing the old world asthetics to new world fashion with a wide range of Potli Bags, Dupattas, Sarees, Stoles and much more.


The mother-daughter duo mixes distinctive components with imaginative design to create timeless collections, which are fueled by a sophisticated yet dramatic sensibility.


The brand caters to all the festive needs presenting unique, classy and most unforgettable handcrafted pieces of art To flaunt ranging from Zardosi to Persian to Petit Point with the purest fabrics. Specializing in handcrafted products that combine design and craftsmanship.

Craftsmanship

Each piece we create is completely handcrafted by a team of highly talented artisans and craftsmen to attain high levels of refinement, beauty,finesse and quality. The patterns progress from sketches to ‘addas,’ where they are hand embroidered on pure fabrics with meticulous attention to every minor detail. Following that, the material is hand sewn into exquisite bags. Every piece is quality tested before being sent to the final stage of packaging and being delivered to you with love!

Our Vision

With each collection Label Pernika releases, we challenge ourselves to create embroideries and designs that defy convention and tell fresh, strong stories that resonate with women all around the world. We strive to present you with handcrafted, contemporary, and one-of-a-kind pieces.

A perfect stop shop destination for all your festive needs.

Why Choose Us

Exclusive craftsmanship

Authentic products

Luxurious Designs

Pure Quality